This World Blood Donor Day, celebrated June 14, we highlight the critical need for regular blood donations. And to help engage a new generation of young donors, we have partnered with Team Liquid, a multi-regional, professional esports organization with a national fanbase of more than seven million gamers.
Patients across the nation are in trouble. The pool of donors providing millions of Americans with life-saving blood is declining at a detrimental rate. Roughly 45% of the nation’s blood donors are over 50 years old, and as the population ages, it gets harder to maintain the levels needed to save lives.
The Houchin-Team Liquid partnership takes aim at a key demographic – less than 20% of blood donations come from millennials (age 20-34 years), and young males donate at even lesser rates.
Custom, limited edition “Team Liquid Turns Red” t-shirts will be offered to everyone who donates at one of our locations June 14th through September 1st, as supplies last.
“We’re proud to partner with Blood Centers of America and its members on this life-saving initiative,” said Team Liquid’s CEO, Steve Arhancet. “Our fans are such a supportive, tight-knit community, and now we’re calling on them to help us accomplish something bigger than what we could achieve in any competition. Collectively, we have the opportunity to make a measurable impact on communities as well as save lives.”
The need for blood is significant. Every two seconds, an American needs blood. One whole pint of blood can save three or more lives. As the blood provider for the Kern County area, we ensure donated blood reaches patients at hospitals and health systems locally.
Schedule your life-saving appointment below and ask for your “Team Liquid Turns Red” T-shirt after your donation at our canteen desk!